February 6, 2025

By Mark Trang (Chief Marketing Officer, D3)

Last week, we rang in the Lunar New Year in style at our sold-out 2nd annual Dominion Conference in Las Vegas—bringing together over 150 top Web2 and Web3 leaders for two action-packed days of insights, innovation, and game-changing announcements.

The energy in the room was off the charts as we explored how DomainFi will unlock new liquidity and financial opportunities for domains as a $340B+ real-world asset class. The core theme? Bridging the gap between the traditional domain industry and the crypto community. And we had an incredible lineup of speakers join us from the domain industry and top crypto communities, including:

  • Matt Sorg (VP Technology, Solana)
  • Michael Riedl (CEO, Team Internet)
  • Sam Kazemian (Founder, Frax)
  • Dominic Carbonaro (Director of Enterprise and Consumer, Ava Labs)
  • Darpan Munjal (CEO & Founder, Atom.com)
  • Johanna Tseng (Head of Growth, Plume)
  • Todd Han (President & CEO, Dynadot)
  • Maurits Schön (COO, OneFootball)
  • Elias Rendón Benger (CEO, InterNetX)
  • Rachel Chu (Co-Founder, Solayer Labs)
  • Richard Lau (Co-Founder, Titan Research)
  • Nathan Doctor (Founder & Managing Partner, Infinite Capital)
  • Sam Dennis (CEO & Co-Founder, DomainEasy)
  • Kyle Rojas (Global Business Lead, Avail)
  • Marc Trachtenberg (Chair, Greenberg Traurig LLP)
  • Reg Levy (Associate General Counsel, Tucows)
  • Paul McGrady (Partner, Elster & McGrady LLC)
  • Andrew Allemann (Editor-in-Chief, Domain Name Wire)

Announcing the Launch of Doma Protocol

We kicked off Dominion 2025 with a new product—the launch of Doma Protocol, the world’s first blockchain purpose-built for DomainFi.

Right now, traditional Web2 domain systems and Web3 blockchain name services exist in separate silos, limiting their full potential. Doma bridges the two by tokenizing both existing and future domains, unlocking liquidity, innovation, and financial opportunities like:

✅ Asset appreciation
✅ Fractional ownership
✅ Domain-backed lending
✅ Enhanced digital identity & branding

Developers—early access to Doma is now available!

The DomainFi Economy: A New & Expanding Ecosystem

DomainFi isn’t just about D3 or one community; it will take an entirely new, global ecosystem. At Dominion, we unveiled some major partnerships that will propel DomainFi to the next level:

🔹 Solana – We’re working with Solana Foundation to bridge Web2 and Web3 domains on Solana’s blockchain—including applying for the .SOL and .SOLANA Top-Level Domains (TLDs) and tokenizing premium domains like .com, .xyz, and .ai.

🔹 Avalanche – As a flagship DomainFi partner, Avalanche is applying for the .AVAX TLD and bringing DeFi utility and liquidity to the $340B+ domain industry through its expansive developer network.

🔹 OneFootball – With 180M+ monthly active users, OneFootball is using .football domains as the fan identity infrastructure for their massive global community.

🔹 Plume – Plume is integrating DomainFi into its Nest Protocol, allowing tokenized domains to generate institutional-grade yields and open up new investment opportunities.

🔹 Hockey.com – Through fractional ownership, DomainFi is making premium domains like Hockey.com more accessible while providing liquidity for current owners.

$25M Series A Funding—Led by Paradigm

And if all that wasn’t enough, we had one more HUGE announcement—our $25M Series A funding round, led by Paradigm!

Some of the biggest names in Web2 and Web3 joined the round, including:

  • Coinbase Ventures
  • Sandeep Nailwal, Co-founder of Polygon Labs
  • Dharmesh Shah, Founder of HubSpot
  • Richard Kirkendall, CEO of Namecheap

This funding round validates the DomainFi opportunity and will help us accelerate the adoption of domains on-chain as the next trillion-dollar asset class.

What’s Next?

Dominion 2025 wasn’t just a conference—it was a launchpad for what’s next in domains, blockchain, and digital identity. The positive momentum around DomainFi is real and we’re looking forward to building with you.

A HUGE thank you to our Dominion speakers, partners, investors, and every single attendee who made this event such a massive success. Stay tuned for what’s next—we can’t wait to see where the DomainFi Economy goes from here!