July 25, 2024

Today, we announced an exclusive partnership with Magic Eden, the world’s leading cross-chain NFT marketplace, to apply for and obtain the .magic Top-Level Domain (TLD) during ICANN’s upcoming application window. This collaboration represents a pivotal moment in D3’s mission to build the future of the internet by bridging top Web3 communities like Magic Eden with over 5 billion internet users through real-world assets and interoperable digital identities.

Empowering The Magic Eden Community with .magic Domains

This partnership with Magic Eden aims to introduce real .magic domains that will function across both traditional internet platforms with the Domain Name System (DNS) at the foundation and Web3 ecosystems alike. Obtaining the real .magic TLD will allow .magic domain names to serve as versatile digital identities, supporting everything from websites and email addresses to Web3 applications like digital wallets and decentralized credentials to allow Magic Eden to expand their reach beyond their current community.

This means, you will be able to use:

  • yourname.magic as your website address
  • [email protected] as your email address
  • yourname.magic as your multichain wallet address
  • @yourname.magic as a verified username across Web3 platforms

Partnering with Magic Eden

Fred Hsu, CEO and co-founder of D3, commented on the announcement: “While many communities have attempted to build their own web3 identifiers, these solutions don’t actually connect to the broader internet. Our partnership with Magic Eden is intended to marry the many benefits of Magic Eden’s web3 ecosystem with crucial connections to traditional internet users. We believe this is the only way to truly grow the web3 community – by onboarding billions of internet users and meeting them where they are.”

“The Magic Eden community is at the heart of everything we do, and we are excited to provide users with their own .magic domain in partnership with D3,” said Chris Akhavan, Magic Eden Chief Revenue Officer. Billions of Internet users use domains to access and navigate the web daily, and soon they will be able to do the same within the Magic Eden ecosystem, welcoming new users to experience the benefits of Web3 without sacrificing the Web2 functionality they’re accustomed to.”

Magic Eden joins a growing number of top Web3 ecosystems including ApeCoin DAO, NEAR Protocol, Shiba Inu, and Core Chain who have all partnered with D3 as their official domain and identity service provider to accelerate the transition to real Web3 domains for their communities. Users can explore these partners at the D3 Marketplace.